Inflation by any other name…

Recently, while in the waiting room of a quick oil change place, I used a coke machine to purchase a bottle of water. The button was clearly marked “20 oz Bottle”. So I put my 3 quarters in the slot (seemingly a bargain in today’s economic climate), pressed the button, and “clunk”… out comes this;

Nearly Actual Size!

Now, I’ve heard of product shrinkage; watched the news reports on inflation by reduction; but this is downright ridiculous!