Let’s talk briefly about advertising and marketing. Specifically, let’s discuss the recent Chase credit card commercial in which an extremely pregnant woman evidently doesn’t discover that she is having triplets until very late in her third trimester, and decides to tell her husband by racking up a huge amount of credit card debt before he gets home.
When she shows him all of her purchases, the husband faints because – obviously – he too is an idiot.
But that isn’t even what really gets me about this ad. No, I’m used to commercials portraying us all as clueless morons – especially men. (Can anyone say “Bud Light Commercials”?)
…but to treat us as such?
Here’s my beef: When the woman shows her man all of the crap she bought and assembled while he was gone (an impressive feat for a 8-month pregnant lady, by the way) – all in sets of three – and then the husband faints… we get it. We already got the joke.
Ha ha ha… there are 3 car seats, 3 cribs… we get it!
She is having triplets.
So why then do they feel the need to show the idiot husband on the floor saying the word, “triplets”?
Because they honestly think we are too dumb to get their stupid joke without being told the conclusion we were supposed to reach?